Interruption marketing no longer works. Consumers are too clever to be fooled by a cow. Word of mouth still has relevance, but in an altered way than it was, say decades ago.
How many books end up in your shopping basket when you visit a bookstore? How many you read? Then tell ten friends? Precious few, may be none. That’s for sure. Compare this to the Harry Potter phenomenon, a lame book that became the bestselling books of the last few years, created just because kids told kids.
Similarly think of Play Station, Disney and the likes. These brands were created just because kids told kids.
Verdict – referrals reward.
